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JELLY BELLY

*This was a project for my MA Program.

Target. millenials and adult consumers between the ages of 18 and 40.

Insight. people love to have fun, enjoy themselves, and snack on candy -but often try to cut back because of health concerns.

Benefit. Jelly Belly jellybeans are non-fat, low calorie, gluten-free, and available in sugar-free varieties.

RTB. Jelly Belly makes over 100 different jellybeans and provides infinite possibilities for fun flavor combinations.

Personality. quirky, cool, friendly.

 

The Idea:

What's your flavor?

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