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JELLY BELLY
*This was a project for my MA Program.
Target. millenials and adult consumers between the ages of 18 and 40.
Insight. people love to have fun, enjoy themselves, and snack on candy -but often try to cut back because of health concerns.
Benefit. Jelly Belly jellybeans are non-fat, low calorie, gluten-free, and available in sugar-free varieties.
RTB. Jelly Belly makes over 100 different jellybeans and provides infinite possibilities for fun flavor combinations.
Personality. quirky, cool, friendly.
The Idea:
What's your flavor?
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