Kellogg's Masterbrand
*Although this commercial was never producted, it was my CD's absolute favorite (and mine as well).
Target. millenials and adult consumers.
Insight. many consumers believe that packaged juices are bad for them because they're made with so much sugar - and think it's healthier to make their own juice at home. However, fancy juicers are expensive, and it takes a long time (not to mention a lot of ingredients) to make a little bit of juice.
RTB. Kellogg's has many delicious varieties of cereal that are under 200 calories with low fat milk (ex: Special K, Krave, Frosted Flakes, Frosted Mini Wheats, and NEW Jiff).
Personality. confident, humorous, light-hearted.
CTB. a bowl of Kellogg's cereal and milk is a perfect snack that consumers can feel good about/won't regret after eating.
The Idea:
Feel good about yourself in the morning.