top of page

NAKED JUICE

*This was a project for my MA Program.

Target. busy college students.

Insight. many consumers believe that packaged juices are bad for them because they're made with so much sugar - and think it's healthier to make their own juice at home. However, fancy juicers are expensive, and it takes a long time (not to mention a lot of ingredients) to make a little bit of juice.

RTB. Naked juices are a healthy and convenient alternative to other pre-blended juice drinks because they're never made with sugar or preservatives - just all-natural ingredients.

Personality. confident, friendly, humorous.

CTB. convince busy college students that Naked Juice is a convenient, great-tasting way to get nutrition on-the-go because it's pre-blended and packed with delicious, healthy ingredients.

 

The Idea:

Be shameless. Drink Naked.

bottom of page