NAKED JUICE
*This was a project for my MA Program.
Target. busy college students.
Insight. many consumers believe that packaged juices are bad for them because they're made with so much sugar - and think it's healthier to make their own juice at home. However, fancy juicers are expensive, and it takes a long time (not to mention a lot of ingredients) to make a little bit of juice.
RTB. Naked juices are a healthy and convenient alternative to other pre-blended juice drinks because they're never made with sugar or preservatives - just all-natural ingredients.
Personality. confident, friendly, humorous.
CTB. convince busy college students that Naked Juice is a convenient, great-tasting way to get nutrition on-the-go because it's pre-blended and packed with delicious, healthy ingredients.
The Idea:
Be shameless. Drink Naked.